Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!
Home » ハローキティ » #HelloKitty – EU Commission fines merchandiser €6.2 million for breaching competition rules

#HelloKitty – EU Commission fines merchandiser €6.2 million for breaching competition rules

■ ネットビジネスに触れたこともない20人のモニターが平均週給27万円の報酬を上げたとんでもないシステムがあるんです。

説明:The European Commission announced they fined Sanrio, the Japanese owner of the intellectual property of Hello Kitty, €6.2 million for restricting cross-border sales of merchandise within the European Economic Area on 9 July 2019.

The Commission found that Sanrio was not complying to EU competition rules by blocking retailers from selling their merchandise across specific countries. “In particular,” said Commission spokesperson Ricardo Cardoso, “there were direct and indirect measures which were meant to prevent the traders from selling across their borders.”

Sanrio had been practicing this for 11 years, but now all European consumers have equal rights to purchase the “anthropomorphic cat girl.” Commissioner Margrethe Vestager said that Sanrio’s prior practices “leads to less choice and potentially higher prices for consumers and is against EU antitrust rules.”

Sanrio’s fine was reduced by 40% due to cooperation with the Commission throughout the investigation. The company provided information to the Commission to carry out the investigation as well as “expressly acknowledged the facts and the infringements of EU competition rules.”

The Commission opened the investigation in June of 2017, where it also examined the distribution practices of Nike and Universal Studios. In March 2019, Nike was fined €12.5 million and there has been no verdict for Universal Studios.

Furthermore, Cardoso said that “when we look at a competition case, we never consider the flags of the countries involved,” and there are no ramifications for the Japan-EU trade deal because of this investigation.




, , , , ,